BPerfect Cosmetics wanted the wow factor for its largest megastore yet at Rushmere Shopping Centre in Craigavon. Digi Sign delivered two custom-built curved Dicolor LED displays, a range of commercial LCD screens and bespoke four-tier LED lighting. The screens and lighting were ready for the store opening following a two-week on-site installation under a very tight deadline.
The project brought together BPerfect’s owners and management, Digi Sign and Dicolor head office to develop the LED installation. For the lighting, BPerfect supplied the design drawing and we provided the technical knowledge to specify, manufacture and supply the finished system.
The installation
Element
Specification and scope
Long curved LED display
Custom-built Dicolor flexible LED, P1.6 pixel pitch, 12.5 metres long by 1 metre high
Second curved LED display
Custom-built Dicolor flexible LED, P1.6 pixel pitch, 9 metres wide by 3.5 metres high, split to accommodate the shop shutter
Commercial LCD screens
A mix of wide-format displays, touchscreens and high-vibrance commercial screens
Bespoke lighting
Four-tier LED lights manufactured and supplied by Digi Sign from the client’s design drawing
LED system
DSA signage software and managed content
LED content
Designed, managed and updated by Digi Sign for BPerfect
On-site installation
Two weeks, completed in time for the store opening
Checking the fit before installation
One of the main challenges was getting the curved LED screens to fit correctly with the store furniture. The curves and the furniture needed to come together accurately on site.
We worked from the plans, produced a CNC-cut template and carried out a dry fit to check the fitment first. This gave us a physical way to check how the curved display would meet the furniture before proceeding with the final installation.
Making room for the shop shutter
The 9-metre-wide LED installation also had to accommodate the shop shutter. We built the display in two sections, with the shutter passing down through the centre between them.
That arrangement allowed the curved LED installation to occupy its intended position while keeping the shutter’s operating path clear. It was a specific design requirement that had to be considered alongside the display shape and its fit with the surrounding furniture.
Screens and lighting throughout the store
Alongside the two curved LED displays, we supplied a mix of commercial LCD screens, from wide-format displays to touchscreens and high-vibrance screens.
The bespoke four-tier lighting was another part of our scope. BPerfect supplied the design in a drawing; Digi Sign provided the technical specification, manufacture and supply. We worked alongside Strabane Electrical to get the lights fitted.
Content designed and managed by Digi Sign
Our involvement also included the content shown on the LED screens. The LED system uses DSA signage software. Digi Sign designed, managed and updated the content for BPerfect.
This brought the physical display installation and its content together within our project responsibilities.
Ready for opening
The on-site installation took two weeks against a very tight deadline. The screens and lighting were ready for opening, and BPerfect was overwhelmed by the finished result.
Planning a retail display installation?
Explore our Dicolor LED displays and commercial screen ranges, or tell us about your project. Send photographs, drawings and approximate dimensions so we can discuss the right approach for your space.
